Digital Salon: Identifying and Multiplying Your Best Customers with Customer Segmentation
March 22, 2023
EVENT RECAP
Using segmentation to focus on best-fit customers is a powerful lever to help a company drive down cost per acquisition, drive down customer churn, and increase ARPU or customer lifetime value. In this session, Tamara Grominsky walks through how to take on a segmentation project—from analysis to product packaging.
✅ Ideal for Founders and Product Marketing Leaders
📈 Join to discuss:
- Variables to use in segmentation (e.g., firmographics, psychographics, and behavioral attributes)
- Research and analysis to identify segments that are high volume, high performance, and high potential
- How to roll out segmentation to inform pricing, packaging, sales, and marketing strategy
Video
Slides
Read Tamara's guide on customer segmentation here:
Identifying and Multiplying Your Best Customers with Customer Segmentation
Tamara Grominsky is the Founder of PMM Camp, a community of product marketers. Previously, she led Product Marketing at Kajabi, Unbounce, FreshBooks and Yellow Pages, and was an Expert in Residence with the Product Marketing Alliance. In this guide she explains why customer segmentation is a powerful tool for improving conversion, acquisition cost, churn, and lifetime value. She outlines how to take on a segmentation project--from analysis to product packaging.
