Digital Salon: Identifying and Multiplying Your Best Customers with Customer Segmentation
Using segmentation to focus on best-fit customers is a powerful lever to help a company drive down cost per acquisition, drive down customer churn, and increase ARPU or customer lifetime value. In this session, Tamara Grominsky walks through how to take on a segmentation project—from analysis to product packaging.
✅ Ideal for Founders and Product Marketing Leaders
📈 Join to discuss:
- Variables to use in segmentation (e.g., firmographics, psychographics, and behavioral attributes)
- Research and analysis to identify segments that are high volume, high performance, and high potential
- How to roll out segmentation to inform pricing, packaging, sales, and marketing strategy