Digital Salon: Increasing Prices Intelligently

May 2, 2023

EVENT RECAP

Price increases are an important lever to align the cost and value of your product—but anyone who’s tried them knows how prickly they can be. In this session, Mark describes how to manage a price increase (hint: it probably shouldn’t be an across-the-board increase) including deciding how much more to charge, which customers it should affect, and managing roll-out.

✅ Ideal for Product Leaders, Finance Leaders, Go-to-Market Leaders and CEOs/Founders

📈  Join to discuss:

  • Why inflation might be an excuse to raise prices, but it shouldn’t be the reason 
  • Four indicators you should consider raising prices
  • A tiered approach to implementing price increases among your current installed base
  • Three techniques you can use to charge different prices for identical products
  • When and how to use Van Westendorp and Conjoint for a data-first approach to price increases
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Setting Optimal Pricing and Packaging
Josh Christensen is a Principal at Mercato Partners where he helps software and consumer product companies scale. Previously, he was a management consultant at Cicero Group, and over the course of his career, Josh has led dozens of pricing studies. In this guide, he walks through setting optimal pricing and packaging for your product, including questions to ask in your research, structuring your study, and creating buyer personas.
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Increasing Prices Intelligently
Mark Stiving is Chief Pricing Educator at Impact Pricing, an advisory firm specializing in value-based pricing for B2B technology companies. In this guide, he describes how to manage a price increase (which probably shouldn’t be an across-the-board increase) including deciding how much more to charge, which customers should see a price increase, and how to manage the roll-out.
Pre-read the guide for this event:

Increasing Prices Intelligently

Mark Stiving is Chief Pricing Educator at Impact Pricing, an advisory firm specializing in value-based pricing for B2B technology companies. In this guide, he describes how to manage a price increase (which probably shouldn’t be an across-the-board increase) including deciding how much more to charge, which customers should see a price increase, and how to manage the roll-out.